Tulipán, the most iconic condom brand in Argentina, has always spoken about ¨safe pleasure¨.
But understanding the times we are living in, we decided to talk about the most important in every sexual relationship: consent.
That is why we created The Consent Pack. We turned a simple condom package into a powerful message about respect and consent in sex.
We designed an 8-button system that needs four hands to open it.
The idea was featured in The Daily Show with Trevor Noah and Late Night with Seth Mayor.
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Agency: BBDO Buenos Aires
ECDs: Joaquín Campins / Diego Gueler Montero / Christian Rosli
Production Company: Oruga Films
Director: Martín Levi
But understanding the times we are living in, we decided to talk about the most important in every sexual relationship: consent.
That is why we created The Consent Pack. We turned a simple condom package into a powerful message about respect and consent in sex.
We designed an 8-button system that needs four hands to open it.
The idea was featured in The Daily Show with Trevor Noah and Late Night with Seth Mayor.
Agency: BBDO Buenos Aires
ECDs: Joaquín Campins / Diego Gueler Montero / Christian Rosli
Production Company: Oruga Films
Director: Martín Levi