Hi!
I’m the second from left to right, yep, that smiley face it's me (and yeah, that’s “el papá de mickey”
Venezuelan, from the warmest and coolest city, Maracaibo. My friends call me Reich; you can call me using the number below, but first, please send me a message because I'd probably think it's a scam. I moved to Argentina in 2008, moved to México in March 2020, and now to the US in June 2022.
I love working on projects and ideas, helping build brands, and getting people engaged, so if you work in advertising as I do, you know it's hard, but I can't help it; I love it.
I've been part of incredible teams leading global accounts, including Procter&Gamble (Tide, Pampers, Head&Shoulders, Gillette), Uber (Rides, Pass, Eats), Netflix, Oreo, The Coca-Cola Company, Ford Motor Company, Bank of the West, Diageo (Smirnoff, Captain Morgan), General Mills (Häagen Dazs, Old El Paso), Bayer, FCA Group (Jeep, Fiat), Cafés La Virginia, Tulipán; earning over 40 mayor creativity and effectiveness festivals awards across different media.
The projects I've been part of were featured in Fast Company, Playground, Contagious, and Ad Age's Pick of the Day, to name a few.
I started my career ten years ago. I've worked for many global agencies like Wunderman Thompson, Grey Argentina, Saatchi & Saatchi Buenos Aires, FCB Buenos Aires, BBDO Argentina, and Grey México.
I currently work at The Community New York as an Associate Creative Director.
phone number +1 321 4372730
chavezraquelesther@gmail.com
AWARDS & RECOGNITIONS
EFFIE MEXICO 2022
UBER - LAZY CARS
1 Bronze
PHNX Tribute
2020 AdForum
TULIPÁN - CONSENT PACK
1 Silver – Packaging Design
WORLD CHANGING IDEAS
2020 Fast Company
TULIPÁN - CONSENT PACK
1 Finalist – World Changing Idea South America
1 Honorable Mention – Health and Wellness
CANNES LIONS
2019
TULIPÁN - CONSENT PACK
1 Bronze / Brand Experience & Activation
1 Shortlist / Health & Wellness
1 Shortlist / Innovation
2016
EL CRONISTA COMERCIAL - ALL THE VOICES
1 Silver / Print & Publishing
DIENTE
2019
Círculo de Creativos Argentinos
TULIPÁN - CONSENT PACK
Grand Prix – Activation, Promo & PR
Gold – Activation, Promo & PR / Direct
Gold – Activation, Promo & PR / PR
Gold – Design / Direct
Gold – Interactive / Social Video
Silver – Activation, Promo & PR
Silver – Interactive
Mention – Titanium
2016
EL CRONISTA COMERCIAL - THE LAST CHRONICLE
Gold – Print / Publishing
Gold – Print / Direct
Silver – Print / Copywriting Craft
EL CRONISTA COMERCIAL - ALL VOICES
Silver – Print / Campaign
Silver – Print / Outdoor, “Trump”
Silver – Print / Outdoor, “Hillary”
Book – Print / Art Direction, “Trump, Hillary, Dilma”
AIMÉ - CON ACENTO EN LA É
Silver – Film / Campaign
Book - Film / "Aserejé"
2015
EL CRONISTA COMERCIAL - ALL VOICES
Bronze – Print / Campaign, All voices
Bronze – Print / Art Direction, All voices
Bronze – Print, All voices “Macri”
Book – Print, All voices “Scioli”
EFFIE ARGENTINA
2019 Effie Awards
YPF - LA PROMOCIÓN DE UN CAMBIO
Silver – Corporative Image
Silver – Social Possitive Impact (Ambiental)
Silver – Shopper Marketing
TULIPÁN - CONSENT PACK
Gold – Hygiene & Personal Care
Silver – Branded Content
Silver – Other Products
Bronze – Possitive Impact
2016
EL CRONISTA COMERCIAL - LA ÚLTIMA CRÓNICA
Bronze – Corporative Image
EFFIE LATAM
2019 Effie Awards
2019
YPF - LA PROMOCIÓN DE UN CAMBIO
Gold – Shopper & e-Commerce Marketing
Gold – Possitive Impact (Ambiental)
TULIPÁN - CONSENT PACK
Bronze – Hygiene & Personal Care
Bronze – Other Products
Finalist – Possitive Impact
+ DIGITAL
2019 IAB
TULIPÁN - CONSENT PACK
Gold – Craft + Creativity
Gold – Craft + Strategy
Silver – Creativity + Strategy
SMARTIES
2019
Mobile Marketing Association
TULIPÁN - CONSENT PACK
Silver – Brand Awareness
Silver – Social Cause
OJO DE IBEROAMÉRICA
2016
EL CRONISTA COMERCIAL - ALL VOICES
Bronze - Print / Dilma
Bronze - Print / Trump
AIMÉ - CON ACENTO EN LA É
Bronze – Film & TV / Aserejé
EL CRONISTA COMERCIAL - LA ÚLTIMA CRÓNICA
Shortlist – Editorial Content
LÁPIZ DE ORO
2019 Editorial Dossier
2019
TULIPÁN - CONSENT PACK
Golden Pencil – Media
Golden Pencil – Digital
MORENITA - CARAS
Golden Pencil – TV
EFFIE MEXICO 2022
UBER - LAZY CARS
1 Bronze
PHNX Tribute
2020 AdForum
TULIPÁN - CONSENT PACK
1 Silver – Packaging Design
WORLD CHANGING IDEAS
2020 Fast Company
TULIPÁN - CONSENT PACK
1 Finalist – World Changing Idea South America
1 Honorable Mention – Health and Wellness
CANNES LIONS
2019
TULIPÁN - CONSENT PACK
1 Bronze / Brand Experience & Activation
1 Shortlist / Health & Wellness
1 Shortlist / Innovation
2016
EL CRONISTA COMERCIAL - ALL THE VOICES
1 Silver / Print & Publishing
DIENTE
2019
Círculo de Creativos Argentinos
TULIPÁN - CONSENT PACK
Grand Prix – Activation, Promo & PR
Gold – Activation, Promo & PR / Direct
Gold – Activation, Promo & PR / PR
Gold – Design / Direct
Gold – Interactive / Social Video
Silver – Activation, Promo & PR
Silver – Interactive
Mention – Titanium
2016
EL CRONISTA COMERCIAL - THE LAST CHRONICLE
Gold – Print / Publishing
Gold – Print / Direct
Silver – Print / Copywriting Craft
EL CRONISTA COMERCIAL - ALL VOICES
Silver – Print / Campaign
Silver – Print / Outdoor, “Trump”
Silver – Print / Outdoor, “Hillary”
Book – Print / Art Direction, “Trump, Hillary, Dilma”
AIMÉ - CON ACENTO EN LA É
Silver – Film / Campaign
Book - Film / "Aserejé"
2015
EL CRONISTA COMERCIAL - ALL VOICES
Bronze – Print / Campaign, All voices
Bronze – Print / Art Direction, All voices
Bronze – Print, All voices “Macri”
Book – Print, All voices “Scioli”
EFFIE ARGENTINA
2019 Effie Awards
YPF - LA PROMOCIÓN DE UN CAMBIO
Silver – Corporative Image
Silver – Social Possitive Impact (Ambiental)
Silver – Shopper Marketing
TULIPÁN - CONSENT PACK
Gold – Hygiene & Personal Care
Silver – Branded Content
Silver – Other Products
Bronze – Possitive Impact
2016
EL CRONISTA COMERCIAL - LA ÚLTIMA CRÓNICA
Bronze – Corporative Image
EFFIE LATAM
2019 Effie Awards
2019
YPF - LA PROMOCIÓN DE UN CAMBIO
Gold – Shopper & e-Commerce Marketing
Gold – Possitive Impact (Ambiental)
TULIPÁN - CONSENT PACK
Bronze – Hygiene & Personal Care
Bronze – Other Products
Finalist – Possitive Impact
+ DIGITAL
2019 IAB
TULIPÁN - CONSENT PACK
Gold – Craft + Creativity
Gold – Craft + Strategy
Silver – Creativity + Strategy
SMARTIES
2019
Mobile Marketing Association
TULIPÁN - CONSENT PACK
Silver – Brand Awareness
Silver – Social Cause
OJO DE IBEROAMÉRICA
2016
EL CRONISTA COMERCIAL - ALL VOICES
Bronze - Print / Dilma
Bronze - Print / Trump
AIMÉ - CON ACENTO EN LA É
Bronze – Film & TV / Aserejé
EL CRONISTA COMERCIAL - LA ÚLTIMA CRÓNICA
Shortlist – Editorial Content
LÁPIZ DE ORO
2019 Editorial Dossier
2019
TULIPÁN - CONSENT PACK
Golden Pencil – Media
Golden Pencil – Digital
MORENITA - CARAS
Golden Pencil – TV