After the pandemic, Uber, the first major mobility brand, had come to a lack of drivers in Mexico City, mostly because there were not enough cars for them to drive, so we worked on a message to let people know they could earn money by lending their cars to new drivers, all through the platform.
After research, we discovered that private cars are parked 95% of the time, so we created this film where cars rest while you work for them.
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Agency: Grey México
CCO: Luis Gaitán
Tulipán, the most iconic condom brand in Argentina, has always spoken about ¨safe pleasure¨.
But understanding the times we are living in, we decided to talk about the most important in every sexual relationship: consent.
That is why we created The Consent Pack. We turned a simple condom package into a powerful message about respect and consent in sex.
We designed an 8-button system that needs four hands to open it.
The idea was featured in The Daily Show with Trevor Noah and Late Night with Seth Mayor.
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Agency: BBDO Buenos Aires
ECDs: Joaquín Campins / Diego Gueler Montero / Christian Rosli
Production Company: Oruga Films
Director: Martín Levi
But understanding the times we are living in, we decided to talk about the most important in every sexual relationship: consent.
That is why we created The Consent Pack. We turned a simple condom package into a powerful message about respect and consent in sex.
We designed an 8-button system that needs four hands to open it.
The idea was featured in The Daily Show with Trevor Noah and Late Night with Seth Mayor.
Agency: BBDO Buenos Aires
ECDs: Joaquín Campins / Diego Gueler Montero / Christian Rosli
Production Company: Oruga Films
Director: Martín Levi
En la semana de la accesibilidad presentamos la SILLA MONSTER, una impactante silla con ruedas gigantes, diseñada para visibilizar el constante bloqueo de rampas en Argentina.
Una solución absurda para denunciar la falta de accesibilidad en Argentina.
Una solución absurda para denunciar la falta de accesibilidad en Argentina.
Agency: VML ArgentinaCCOs: Dario Gonzalez y Rafael Quijano
A fake Perfect Bar turned GPS device to take people to the fridge, where the real ones are.
When you go to the snack aisle for your protein fix, you will find every brand in the market BUT Perfect Bar. Because Perfect Bar is in the fridge, where fresh things live.
Instead of just telling you that, we blew up our marketing budget to build a state-of-the-art GPS device to get people to the right place, The Perfect Impostor.
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Agency: the communityECD: Lucas Bongioanni
Rayo wasn’t just a car. It was his first stage, his studio on wheels, his constant companion through early gigs across Medellín. Now, in partnership with Volkswagen and J Balvin’s Vibra en Alta Foundation, that same spirit is fueling the next generation of Latin talent. Together, they launched a platform to spotlight three rising artist: Cami Sanabria, Vibarco, and Samur. Giving them resources, music videos, and storytelling tools to amplify their voices. The car that started one dream is now driving the future of Latin music.
Agency: the community
ECD: Lucas Bongioanni