Bank of the West, an American financial institution based in San Francisco, CA., has the strongest environmental policies of any major U.S. bank and was the first bank to launch a checking account designed for climate action. This time, they needed to raise awareness of the bay coast's problem: the death of one of the most important ecosystems and how the bank finances its restoration with the 1% for the Planet Checking Account.

Agency: the community
CCO: Frank Cartagena