According to the Real Academia Española a slogan is a short and original formula used in advertisement and propaganda. They are used to identify brands, to make them stand out, a statement.
This work takes real images, many of them winners of many international press contest, and gives them another meaning, or at least they try, so they can become another kind of statement.
The power of words.
This work takes real images, many of them winners of many international press contest, and gives them another meaning, or at least they try, so they can become another kind of statement.
The power of words.









