https://raquelchavez.com Raquel Chávez - Associate Creative Director / Art Fri, 28 Feb 2025 23:08:30 +0000 https://raquelchavez.com en https://raquelchavez.com/UBER-Lazy-cars Thu, 30 Sep 2021 17:31:09 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/UBER-Lazy-cars After the pandemic, Uber, the first major mobility brand, had come to a lack of drivers in Mexico City, mostly because there were not enough cars for them to drive, so we worked on a message to let people know they could earn money by lending their cars to new drivers, all through the platform.After research, we discovered that private cars are parked 95% of the time, so we created this film where cars rest while you work for them. f Agency: Grey México CCO: Luis Gaitán https://raquelchavez.com/Tulipan-The-Consent-Pack Thu, 06 May 2021 01:06:23 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/Tulipan-The-Consent-Pack Tulipán, the most iconic condom brand in Argentina, has always spoken about ¨safe pleasure¨.But understanding the times we are living in, we decided to talk about the most important in every sexual relationship: consent.That is why we created The Consent Pack. We turned a simple condom package into a powerful message about respect and consent in sex.We designed an 8-button system that needs four hands to open it. The idea was featured in The Daily Show with Trevor Noah and Late Night with Seth Mayor. <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/d0433e6aeb915799535979f116f05a268ab96df0e24c8c6fa93f26bd884027b2/THE_CONSENT_PACK_WEB.jpg" data-mid="107580394" border="0" src="https://freight.cargo.site/w/1000/i/d0433e6aeb915799535979f116f05a268ab96df0e24c8c6fa93f26bd884027b2/THE_CONSENT_PACK_WEB.jpg" /> Agency: BBDO Buenos Aires ECDs: Joaquín Campins / Diego Gueler Montero / Christian Rosli Production Company: Oruga Films Director: Martín Levi https://raquelchavez.com/Perfect-Bar-The-Perfect-Impostor Thu, 13 Jun 2024 14:30:49 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/Perfect-Bar-The-Perfect-Impostor A fake Perfect Bar turned GPS device to take people to the fridge, where the real ones are. When you go to the snack aisle for your protein fix, you will find every brand in the market BUT Perfect Bar. Because Perfect Bar is in the fridge, where fresh things live. Instead of just telling you that, we blew up our marketing budget to build a state-of-the-art GPS device to get people to the right place, The Perfect Impostor. f Agency: the community ECD:&nbsp;Lucas Bongioanni https://raquelchavez.com/Issue-Voter-Electoral-Coins Fri, 31 May 2024 16:16:03 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/Issue-Voter-Electoral-Coins As ridiculous as it may sound, coin tosses are still used in many states to resolve electoral ties leaving the decision on important topics up to chance. Electoral Coins is a commemorative, limited-edition coin collection that shine a light on an antiquated method that should be corrected; and, most importantly, aims to prove that every single vote matters. The coins, for Marihuana legalization, immigration, climate change, gun laws and banned books. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a2d1f8b90b140cf845802aca669ac5d961db46665bc8939d4af151d26604c09/MARIHUANA.jpg" data-mid="212581295" border="0" src="https://freight.cargo.site/w/1000/i/9a2d1f8b90b140cf845802aca669ac5d961db46665bc8939d4af151d26604c09/MARIHUANA.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e3dd8b315daa54ec24c0806262edd31cbba6434a91b8df2b8c8e79df2868e1d/BORDER.jpg" data-mid="212581296" border="0" src="https://freight.cargo.site/w/1000/i/7e3dd8b315daa54ec24c0806262edd31cbba6434a91b8df2b8c8e79df2868e1d/BORDER.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ed15e41ddfc5f17856f7986c2ff9e0292f923a0ea0ee909d77ecfcedca98158/CLIMATE.jpg" data-mid="212581297" border="0" src="https://freight.cargo.site/w/1000/i/5ed15e41ddfc5f17856f7986c2ff9e0292f923a0ea0ee909d77ecfcedca98158/CLIMATE.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68238606436fae5454c7f842487ff3860dbb4b8fe7adf394678f3245e3449d4e/GUNS.jpg" data-mid="212581298" border="0" src="https://freight.cargo.site/w/1000/i/68238606436fae5454c7f842487ff3860dbb4b8fe7adf394678f3245e3449d4e/GUNS.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/437ca4ce66d2ee6886f35279920f17f8596a2b1cd292ce4b098b419eda20a2d5/BOOKS.jpg" data-mid="212581299" border="0" src="https://freight.cargo.site/w/1000/i/437ca4ce66d2ee6886f35279920f17f8596a2b1cd292ce4b098b419eda20a2d5/BOOKS.jpg" />We sent some of the coins to political influencers. <img width="2912" height="1632" width_o="2912" height_o="1632" data-src="https://freight.cargo.site/t/original/i/c764e946953068f59cdbb0d6ba88ff7788e1036bfd63e2f812cc2828b6924052/coin-box-copy.jpg" data-mid="212580795" border="0" src="https://freight.cargo.site/w/1000/i/c764e946953068f59cdbb0d6ba88ff7788e1036bfd63e2f812cc2828b6924052/coin-box-copy.jpg" />And place some posters around the country. <img width="3000" height="2003" width_o="3000" height_o="2003" data-src="https://freight.cargo.site/t/original/i/3cdb96b87f6b749f92e3d9f94d7b8dca13bea946c42e074dc72da0cb57247637/posters-aplicado_01-copy.jpg" data-mid="212580794" border="0" src="https://freight.cargo.site/w/1000/i/3cdb96b87f6b749f92e3d9f94d7b8dca13bea946c42e074dc72da0cb57247637/posters-aplicado_01-copy.jpg" /> Agency: the community&nbsp; ECD: Lucas Bongioanni https://raquelchavez.com/AUTOZONE-EYNNYD Fri, 28 Feb 2025 23:08:30 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/AUTOZONE-EYNNYD At AutoZone you will not only find exactly what you need in no time, but we will help you understand what is that thing that you needed. Agency: the community CCO: Peter Alsante&nbsp; https://raquelchavez.com/Tide-Lost-Sock Thu, 06 May 2021 01:06:23 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/Tide-Lost-Sock It's a fact: Only one comes back when two socks get into the washing machine, almost everyone.But has anyone ever thought about it? Why do they disappear?Tide presents Tide Pods with Downy for you to treat your poor socks better. f https://raquelchavez.com/BOTW-Disappearing-Billboard Thu, 27 Oct 2022 14:38:59 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/BOTW-Disappearing-Billboard Bank of the West, an American financial institution based in San Francisco, CA., has the strongest environmental policies of any major U.S. bank and was the first bank to launch a checking account designed for climate action. This time, they needed to raise awareness of the bay coast's problem: the death of one of the most important ecosystems and how the bank finances its restoration with the 1% for the Planet Checking Account. <img width="2400" height="1357" width_o="2400" height_o="1357" data-src="https://freight.cargo.site/t/original/i/45a26115af513edb83c9ca40d1d699eada5a504e56429c1802310f198973b25a/BOTW.gif" data-mid="157163183" border="0" src="https://freight.cargo.site/w/1000/i/45a26115af513edb83c9ca40d1d699eada5a504e56429c1802310f198973b25a/BOTW.gif" /><img width="3024" height="1964" width_o="3024" height_o="1964" data-src="https://freight.cargo.site/t/original/i/c514ae33fc2f74b8f54816887023b773c2e7d6c7b3e93d640740eff76e36c322/Screenshot-2025-02-03-at-11.01.53AM.png" data-mid="225940613" border="0" src="https://freight.cargo.site/w/1000/i/c514ae33fc2f74b8f54816887023b773c2e7d6c7b3e93d640740eff76e36c322/Screenshot-2025-02-03-at-11.01.53AM.png" /> Agency: the community CCO: Frank Cartagena https://raquelchavez.com/The-Smirnoff-Guiro-Smirnoff-Ice Mon, 25 Mar 2024 16:30:45 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/The-Smirnoff-Guiro-Smirnoff-Ice Latino music is shaping American culture more than ever. To celebrate Hispanic Heritage month, we went further and allowed it to shape our iconic Smirnoff bottle. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6c76ab9930f63422594b418d983318a408e3eef64d87610516a90af92c2a6f3e/3.png" data-mid="207559736" border="0" src="https://freight.cargo.site/w/1000/i/6c76ab9930f63422594b418d983318a408e3eef64d87610516a90af92c2a6f3e/3.png" /><img width="1645" height="2253" width_o="1645" height_o="2253" data-src="https://freight.cargo.site/t/original/i/8c703f73de18b7fe00b5ce706f12814dd2f7490a18bce9bd7459977695a28ca8/Family_Guiro_Smirnoff.png" data-mid="207559827" border="0" src="https://freight.cargo.site/w/1000/i/8c703f73de18b7fe00b5ce706f12814dd2f7490a18bce9bd7459977695a28ca8/Family_Guiro_Smirnoff.png" /><img width="1690" height="2400" width_o="1690" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f42b8f93df7da77bfd5283fb10af2decce5edfcd1a07a38810d48df8d8d68ab7/LGuiro086_Smirnoff_231002.png" data-mid="207559824" border="0" src="https://freight.cargo.site/w/1000/i/f42b8f93df7da77bfd5283fb10af2decce5edfcd1a07a38810d48df8d8d68ab7/LGuiro086_Smirnoff_231002.png" /><img width="1531" height="2259" width_o="1531" height_o="2259" data-src="https://freight.cargo.site/t/original/i/da98d9e61a3e2c0ff5c07c232e32a04c2d6b3826e8c36725187b5b59455121aa/Smirnoff-Ice-Guiro.png" data-mid="207559835" border="0" src="https://freight.cargo.site/w/1000/i/da98d9e61a3e2c0ff5c07c232e32a04c2d6b3826e8c36725187b5b59455121aa/Smirnoff-Ice-Guiro.png" /><img width="1766" height="2400" width_o="1766" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5fb9321c4da5e4a48836255f80a6952a4254b89837769072f531b5bcd041e708/Bottles.png" data-mid="207559826" border="0" src="https://freight.cargo.site/w/1000/i/5fb9321c4da5e4a48836255f80a6952a4254b89837769072f531b5bcd041e708/Bottles.png" /><img width="7087" height="5014" width_o="7087" height_o="5014" data-src="https://freight.cargo.site/t/original/i/a034cdc541af2050b0bbb5e6760c6adc710e418a2e6518dc129dd31c0819e3fd/FINAL_BOARD.jpg" data-mid="207559783" border="0" src="https://freight.cargo.site/w/1000/i/a034cdc541af2050b0bbb5e6760c6adc710e418a2e6518dc129dd31c0819e3fd/FINAL_BOARD.jpg" /><img width="1363" height="909" width_o="1363" height_o="909" data-src="https://freight.cargo.site/t/original/i/6ad52c5fc8f790078b184c0e92b3e72d380e0fa89a6a3d6a7695a0328cec5aea/Billboard-Latin-Music-Week_Day-3_-373.png" data-mid="234014912" border="0" src="https://freight.cargo.site/w/1000/i/6ad52c5fc8f790078b184c0e92b3e72d380e0fa89a6a3d6a7695a0328cec5aea/Billboard-Latin-Music-Week_Day-3_-373.png" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5aa3e7d3fa359919eb623abf25f70ab4a5d5b46ca4047a905d53536e476b1089/Billboard-Latin-Music-Week_En-Vivo_-81.png" data-mid="234014913" border="0" src="https://freight.cargo.site/w/1000/i/5aa3e7d3fa359919eb623abf25f70ab4a5d5b46ca4047a905d53536e476b1089/Billboard-Latin-Music-Week_En-Vivo_-81.png" /> Agency: the community ECD: Lucas Bongioanni https://raquelchavez.com/La-Morenita-Faces Thu, 06 May 2021 01:06:28 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/La-Morenita-Faces La Morenita, a well-known coffee brand in Argentina, had to communicate its new packaging, so why not do it by just pointing out its best benefit? Agency: BBDO Argentina CCO: Joaquin Campins / Cristian Rosli CD: Yago Fandiño / Mathias Harbeck Client: La Morenita https://raquelchavez.com/Captain-Morgan-Taste-like-the-Tropics Tue, 07 Feb 2023 19:51:11 +0000 Raquel Chávez - Associate Creative Director / Art https://raquelchavez.com/Captain-Morgan-Taste-like-the-Tropics The #1 selling spiced rum brand has joined forces with the #1 selling coconut water to deliver the most tropical-tasting cocktail of the year – Vita Coco Spiked with Captain Morgan, to make you feel the taste of the tropics, even if you are not in the tropics. Agency: the community&nbsp; CCO: Frank Cartagena